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Building an influencer-driven storytelling platform
By unearthing real-life stories of how data analytics is changing lives, our Data Dreamer campaign gave Exasol the brand platform to engage with and champion the role of data scientists and CDOs.
A B2B influencer programme with world-renowned futurists and data scientists ensured content cut through to target audiences — driving some of Exasol’s best ever engagement figures. Fresh research, human-interest features, CDO profiles, videos, and podcasts bring a diversity of content so audiences come back for more
A big kudos on this campaign. You keep educating the rest of us on how valuable this thought leadership content is for us to be recognised not only as a good tech provider, but also a market player who has something meaningful to say
Mathias Golombek, Chief Technology Officer