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Exasol

Bringing a human face to the world of data

Building an influencer-driven storytelling platform

By unearthing real-life stories of how data analytics is changing lives, our Data Dreamer campaign gave Exasol the brand platform to engage with and champion the role of data scientists and CDOs.​

A B2B influencer programme with world-renowned futurists and data scientists ensured content cut through to target audiences — driving some of Exasol’s best ever engagement figures. Fresh research, human-interest features, CDO profiles, videos, and podcasts bring a diversity of content so audiences come back for more

A big kudos on this campaign. You keep educating the rest of us on how valuable this thought leadership content is for us to be recognised not only as a good tech provider, but also a market player who has something meaningful to say

Mathias Golombek, Chief Technology Officer

The Results

7,192

visits to Data Dreamer website

+337

referrals through to Exasol.com

16,088

Total page views

3.07

average session length

44

pieces of relevant D/NATIVES coverage

5

industry influencers engaged