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Spin e-scooters

Launching an e-scooter rental brand

e-scoot the commute

In June 2020, the UK government brought forward e-scooter trials and Ford-owned Spin joined the race to win competitive tenders in key towns and cities.

Using fresh data highlighting the consumer appetite for using e-scooters for an easier commute, we drove a drumbeat of news announcements, stunts, regional launches and proactive media engagement that supercharged Spin brand awareness at a crucial time

I wanted to thank you for your outstanding efforts that you’ve put into servicing Spin. Achieving #2 share of voice for 2021 has really been team work and we should all be very proud

Borbala Nagy, Director of Communications

The Results


pieces of coverage


audience reach


live broadcast slots