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Spin e-scooters

Launching an e-scooter rental brand

e-scoot the commute

In June 2020, the UK government brought forward e-scooter trials and Ford-owned Spin joined the race to win competitive tenders in key towns and cities.

Using fresh data highlighting the consumer appetite for using e-scooters for an easier commute, we drove a drumbeat of news announcements, stunts, regional launches and proactive media engagement that supercharged Spin brand awareness at a crucial time

I wanted to thank you for your outstanding efforts that you’ve put into servicing Spin. Achieving #2 share of voice for 2021 has really been team work and we should all be very proud

Borbala Nagy, Director of Communications

The Results

100+

pieces of coverage

685m

audience reach

3

live broadcast slots