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e-scoot the commute
In June 2020, the UK government brought forward e-scooter trials and Ford-owned Spin joined the race to win competitive tenders in key towns and cities.
Using fresh data highlighting the consumer appetite for using e-scooters for an easier commute, we drove a drumbeat of news announcements, stunts, regional launches and proactive media engagement that supercharged Spin brand awareness at a crucial time
I wanted to thank you for your outstanding efforts that you’ve put into servicing Spin. Achieving #2 share of voice for 2021 has really been team work and we should all be very proud
Borbala Nagy, Director of Communications