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C-suite to social influencer

ServiceNow makes influencers out of executives

Building executive influence

US software giant ServiceNow wanted to secure its position as a thought leader in the global tech market. By producing authoritative, data-driven, and highly valuable content on behalf of its senior EMEA executives, our ‘digital executive’ programme turned them from company spokespeople into industry influencers.

Create once, publish everywhere

Wildfire’s create once, publish everywhere strategy generated maximum value and impact, with content going live on ServiceNow blogs and personal LinkedIn profiles, then amplified across paid, earned, and social channels.

Through opinionated, authentic content, we empowered EMEA executives to build authority online and demonstrate industry leadership in the subjects they care about. The result was a clear boost in awareness and connections with the people who matter.

The results...


increase in blog reads


increase in engagement


increase in LinkedIn followers