Building advocacy with Industry Analysts
ServiceNow is one of the world’s fastest-growing tech companies. The brand recognises the value in engaging with industry analysts to help tell its story across EMEA and influence C-level audiences. Through an outbound analyst relations programme, we helped to build and maintain relationships with 120+ EMEA industry analysts spanning the ServiceNow business.
Using analyst summits and events, an ongoing briefing programme and quarterly newsletters, we supported ServiceNow’s head of EMEA AR to educate the analysts that matter on ServiceNow’s evolving proposition and helped to positively change perceptions within this highly influential community.
Analyst perceptions of our brand are very positive and I couldn’t have done it without the support of the Wildfire team.Sam Hall, Senior Director, Corporate, Employee and Brand Communications, EMEA