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Pandemic purchasing

Emarsys’ retail tech traces pandemic purchasing

Real-time retail data

During a pandemic, retail businesses need accurate, up-to-the-minute data to guide their decision making. As experts in ecommerce data, Emarsys needed a way to keep its customers — and the industry — informed.

To show its data authority, Wildfire worked with Emarsys to build a real-time tracker of pandemic purchasing using anonymised sales data from 2,500 brands. Hosted as an interactive landing page, the Covid Commerce platform quickly became a must-have tool for media, analysts, and industry insiders.

From numbers to news

Using live data, Wildfire created a six-month drumbeat of headlines the media couldn’t resist. Newsjacking major events like Christmas and Black Friday, these stories used Emarsys insights to highlight the nation’s quirkiest lockdown purchases.

From panic purchasing puppies to bulk buying BBQs, Wildfire’s campaign turned raw data into memorable media narratives. The platform became a vital tool for tracking the impact of COVID-19 on UK high streets, securing top-tier coverage in Forbes, Fortune, CBS, and more — not to mention a pipeline of leads for Emarsys.

Wildfire’s approach guaranteed media cut-through, with a breadth of insight that other brands simply couldn’t rival.

The results...




pieces of coverage


media share of voice