Skip to Main Content


Using Covid-19 data to empower retailers

Real-time retail storytelling during Covid-19

During a pandemic, retail businesses need accurate, up-to-the-minute data to guide fast decision making. Our Covid-19 campaign brought Emarsys’s data expertise to the fore, with a real-time economic tracker presenting retailers and journalists with the insights they needed to manage the crisis.

Using anonymised sales data from 2,500 Emarsys customers, our online retail tracker showed how the pandemic was affecting consumer spending across every sector and region worldwide.

With live sales data that others couldn’t rival, we created a three-month news drumbeat the media couldn’t resist. From panic purchasing puppies to bulk buying BBQs, we turned raw data into memorable media narratives. The result was coverage in Forbes, Fortune, CBS and more, as well as a pipeline of leads for Emarsys’ retail technology.

Wildfire’s approach guaranteed media cut-through, with a breadth of insight that other brands simply couldn’t rival.

Sara Richter, CMO, Emarsys

The Results


click throughs


pieces of coverage


media share of voice