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XMOS

Launching the “artificial intelligence of things”

Unlocking a $3 trillion global market

Identifying a big opportunity to unlock a lucrative $3 trillion “artificial intelligence of things” (AIoT) market, fabless semiconductor company XMOS tasked us with unveiling its new crossover processor xcore.ai to the global market.

A global product launch, thought leadership programme and research-led report gave us the ammunition we needed to engage worldwide media, drive awareness among electronics engineers and position XMOS as leading experts in edge AI processing.

Wildfire feel part of our business, they’ve had a tremendous positive impact and really demonstrated the value of strategic PR to our leadership team

Esther Connock, VP Marketing

The Results

252%

increase in tier-one coverage

2nd

for media share of voice, up from 9th

400+

engineers signed up to xcore.ai