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Launching the “artificial intelligence of things”

Unlocking a $3 trillion global market

Identifying a big opportunity to unlock a lucrative $3 trillion “artificial intelligence of things” (AIoT) market, fabless semiconductor company XMOS tasked us with unveiling its new crossover processor to the global market.

A global product launch, thought leadership programme and research-led report gave us the ammunition we needed to engage worldwide media, drive awareness among electronics engineers and position XMOS as experts in edge AI processing.

Wildfire feel part of our business, they’ve had a tremendous positive impact and really demonstrated the value of strategic PR to our leadership team

Esther Connock, VP Marketing

The Results


increase in tier-one coverage


for media share of voice, up from 9th


engineers signed up to