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XMOS unveils its cutting-edge processor
Semiconductor company XMOS wanted to stand out from the crowd in the three trillion dollar ‘artificial intelligence of things’ (AIoT) market. Tasked with unveiling the new XMOS processor, the xcore.ai, Wildfire set out to make a splash with electronics media, influencers, and engineers.
A global product launch, thought leadership programme, and original research gave Wildfire the ammunition it needed to engage worldwide media. At the centre of this campaign was a three-part report series, themed around the future of AI in engineering, with XMOS’ AI processing at its heart.
Wildfire feels part of our business. The team’s had a tremendous positive impact and really demonstrated the value of strategic PR to our leadership team.
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