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Robot revolutions

Ubuntu promotes its OS for wearables and the IoT

A foundation for everything

A household name in desktop and mobile operating systems, Ubuntu had big plans for the growing Internet of Things (IoT) space. Approaching Wildfire with a brief to launch its new IoT OS, Ubuntu needed to shift analyst perceptions from mobile to IoT, boost awareness, and drive downloads.

A robot revolution

Mobile World Congress (MWC) provided the ideal platform. To set the stage, Wildfire organised Ubuntu’s first ever analyst day, securing pre-event briefings with more than 50 analysts and industry insiders. Next up, MWC itself. With on-stand robots showcasing Ubuntu in action, Wildfire offered journalists an eye-catching photo at the Ubuntu stand. Supported with a packed three-day media interview schedule, Ubuntu became the most talked about brand at the 24,000-exhibitor show.

The results...


most talked about


analyst briefings


journalist interviews