Dev Kit Trumps

element14

#Electronics #Engineering #Design

200+

Media articles

#1

Against competitors

3300

PR-driven web traffic

Trumping the competition

One of the world’s largest distributors of electronics components, element14 needed a bold tech PR approach to engage developers — one that didn’t lose the brand’s creative edge.

Our Dev Kit Dilemmas concept created the opportunity to stand out. Spanning 19 countries in APAC, North America, and Europe, our crowdsourced ‘Dream Kit’ competition and multi-language Dev Kit Top Trumps game differentiated element14 as offering the biggest and best Dev Kit range, driving $750,000+ in sales.

Stacks of informational cards about a Raspberry Pi computer kit, displaying specifications such as CPU bits, CPU speed, RAM, price, and features, with a design featuring blues and orange accents.
Open magazine with pages displaying statistics and a world map highlighting regions, titled 'Dev Kit Dilemmas' and 'element14'.

“Wildfire delivered on our objectives, driving interest from engineers, market awareness, and, critically, product sales.”

Ken Leitch, Global Head of Corp Comms, element14

Related case studies

Wildfire being voted Tech PR agency of the year

Dive deeper

Want to know more about this case study? Book a call.

Wildfire being recognised as a B Corp PR agency