Winning Wearables
Samsung Semiconductor
#Electronics #Wearables #MWC
21
Top-tier media interviews
85
Media articles
1.4m
Campaign views
Taking centre stage at MWC
Even a brand like Samsung can get lost in the noise at a 100,000-strong conference like MWC. Wildfire cut through that noise with a tech PR strategy that put Samsung’s innovative wearable technology centre stage.
Wildfire’s in-depth experience of MWC guaranteed that Samsung was front of mind with influencers before, during, and after the event. From tech previews to post-show thought leadership, our event strategy secured Samsung’s pioneering wearable payment tech the exposure it deserved.
“Wildfire’s technical understanding goes way beyond the ordinary, and the team’s strong media relations guarantee our messages reach the right audiences.”
Thomas Arenz, Director of MarComms, Samsung Semiconductor Europe
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