Robot Revolution

Rebooting for the IoT

A household name in desktop and mobile OS, Ubuntu set its sights on the booming IoT market. Wildfire’s tech PR campaign reshaped perceptions, built awareness, and drove downloads for Ubuntu’s IoT OS. 

We kicked off with Ubuntu’s first analyst day, lining up 50+ briefings pre-MWC. At the show, robots wowed visitors, journalists snapped stand-out shots, and a packed interview schedule made Ubuntu the most talked-about brand among 24,000 exhibitors.