Fabless to Fab

Unlocking $3 trillion

Identifying a huge opportunity to target a lucrative $3 trillion artificial intelligence of things (AIoT) market, XMOS gave us a bold brief — to drive global demand for its new xcore.ai among electronics engineers.

Our Edge of Tomorrow tech PR campaign, using research with electronics engineers, positioned XMOS as an expert in AI voice processing, providing a future-focused report to fuel its lead generation efforts and a drumbeat of news, interviews, and thought leadership with global electronics media.