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William Hill

Building an employer brand that attracts the best developer talent

Creating a tech ‘hot favourite’ for developers

William Hill has more high street sites than McDonalds, but the future of the business hinges on technology. Yet William Hill’s progressive online technology development was largely going unnoticed — hampering its ability to hire the best developer talent.

Our employer brand campaign ensured that William Hill could tell its tech innovation story. We threw open the doors of the WHLabs innovation hub (VR racing and all), hosted VIP events at Wembley, Cheltenham and the Word Darts Championships, and secured a place in the TechCrunch Disrupt Hackathon. In a matter of months, we changed perceptions of William Hill with developers and influencers, and embedded the brand firmly in the Shoreditch tech scene.

The Results


pieces of tier one coverage


developers directly engaged


recruitment leads

In a short space of time, Wildfire helped to put William Hill firmly on the map in the minds of technology influencers. The team ensured we could tell the story of this part of our strategy to a whole new audience, bringing it to life via events, announcements and editorial opportunities. The team's ability to execute meticulously was clear from the outset.

Lisa Ravenscroft
Head of Brand Strategy

Ready to be our next successful case study?

If you would like to speak to us about your own objectives and find out what we can do for you, please contact us using any of the methods below.

+44 20 8408 8000