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Devs, darts, and digital horses

William Hill goes on the hunt for developer talent

Building an employer brand

William Hill may have a stronger high street presence than McDonald’s, but its future hinges on digital. Despite developing a host of innovative gaming technologies, Britain’s favourite betting shop was struggling to recruit developer talent to build the next generation of betting tech.

Armed with a brief to grab developer attention, Wildfire created a compelling employer branding campaign that enabled the company to tell its tech innovation story to the UK’s top developers.

William Hill Labs

To prove William Hill’s tech credentials, Wildfire threw open the doors of the ‘WHLabs’ innovation hub. A series of behind-the-scenes events, including an exclusive peek at its VR horse racing stable, showcased the brand’s role at the forefront of tech innovation.

Supported with developer networking at Wembley, the World Darts Championships, and a TechCrunch Hackathon, Wildfire’s 12-month programme shifted perceptions of William Hill with developers and influencers, embedding the brand in the London tech scene.

In a short space of time, Wildfire helped to put William Hill firmly on the map in the minds of technology influencers.

The results...


pieces of tier one coverage


developers directly engaged


recruitment leads