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William Hill

Building an employer brand that attracts the best developer talent

Building an employer brand

Despite having a stronger high street presence than McDonald’s, the real future of William Hill’s business hinges on its digital offering. In spite of this, William Hill’s progressive online technology development was largely going unnoticed — hampering its ability to attract the best developer talent.

To put William Hill’s technology centre stage, we created a unique employer branding campaign, enabling the brand to tell its tech innovation story. We threw open the doors of the “WHLabs” innovation hub (VR horse racing and all) to the technology media and hosted VIP media events at Wembley, Cheltenham and the World Darts Championships to create unique environments to build relationships.

Securing a place in the TechCrunch Disrupt Hackathon helped to cement the company as a highly desirable destination for top tech talent.

Over the course of a 12-month programme, we shifted perceptions of William Hill with developers and influencers, and embedded the brand firmly in the London tech scene.

In a short space of time, Wildfire helped to put William Hill firmly on the map in the minds of technology influencers.

Lisa Ravenscroft, Head of Brand Strategy

The Results


pieces of tier one coverage


developers directly engaged


recruitment leads