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Smart building, smart branding

LMG renovates its story and brand

Smartening up

Smart buildings need smart branding, and that’s exactly what Wildfire delivered for intelligent infrastructure company LMG. Approaching Wildfire for a full messaging refresh, 30-year-old LMG wanted to move away from its heritage reputation as a cabling company towards a new future as a hub for intelligent infrastructure design.

Rebuilding from the ground up

Through Wildfire’s messaging process, the LMG team took part in a host of workshops and content audits, honing a new message, vision, and tone for the brand. Next, Wildfire’s consultants revamped LMG’s content and design, including a total website refresh, new presentation materials, and a marketing relaunch. A true renovation.

I’ve never seen anything better in 30 years!