Making noise with music influencers
Blue’s brand is highly respected among music professionals but had little traction with mainstream consumers. Our job was to give Blue mass appeal, making the company’s headphones and microphones the next big thing in music tech.
Through an annual influencer relations programme, exclusive hands-on product reviews, vlogger engagement, seasonal news-jacking and ambassador recruitment, we positioned Blue as a highly desirable lifestyle brand for music fans.
Regularly securing coverage with TechCrunch, Mashable, Forbes and The Daily Star, our campaign took Blue from niche market player to much-loved consumer brand.
Wildfire’s targeting is spot-on for the Blue brand. Thank you for representing Blue so well!Hillary Money, PR director, Blue