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Blue builds brand value for its headphones and mics
As a niche player in microphones and earphones, Blue is highly respected among podcasters and hardcore musos, but lacked awareness beyond its niche audiences.
Blue recruited Wildfire to break through as a desirable lifestyle brand and build broad mass-market appeal to make its mics and headphones the next big thing in music tech.
Wildfire’s influencer relations programme engaged vloggers and media to sing the praises of Blue’s product performance, generating exclusive hands-on product reviews and endorsements. Landing coverage in TechCrunch, Mashable, Forbes, and multiple national newspapers, we took Blue from an unknown voice to top of the consumer charts.
Wildfire’s targeting is spot-on for the Blue brand. Thank you for representing Blue so well!
pieces of proactively-driven media coverage
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in-depth product reviews
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