Rise of the stress shopper

Clicktale’s marketing technology is used by some of the world’s biggest brands to understand their customers’ behaviour when browsing on mobiles and online. By focusing on the company’s unique ties to data science and behavioural psychology, we created a fresh and compelling narrative to break through in the UK and US markets.

Our media relations and content campaign put the spotlight on the psychological stress that is caused by bad shopping experiences, using in-depth research, commentary from psychologists, explainer videos and a ‘stress survival kit’ to bring the narrative to life for media and prospects.