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Surviving the Christmas stress shoppers

Rise of the stress shopper

Clicktale’s marketing technology is used by some of the world’s biggest brands to understand their customers’ behaviour when browsing on mobiles and online. By focusing on the company’s unique ties to data science and behavioural psychology, we created a fresh and compelling narrative to break through in the UK and US markets.

Our media relations and content campaign put the spotlight on the psychological stress that is caused by bad shopping experiences, using in-depth research, commentary from psychologists, explainer videos and a ‘stress survival kit’ to bring the narrative to life for media and prospects.

I’ve worked with a number of people at Wildfire over the years and I’ve never been disappointed with the quality of the talent.

Sara Richter, CMO Clicktale

The Results


pieces of targeted coverage in the UK and US press


hits driven to the Clicktale website


downloads for the stress report