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Winning with wearables

Samsung stands out from the crowd at MWC

Taking centre stage

Despite being one of the world’s most renowned electronics brands, even Samsung can get lost in the noise at a 100,000-strong conference like MWC. Wildfire’s brief was to cut through that noise and make sure Samsung’s innovative wearable technology took centre stage.

The future is wearable

Wildfire’s in-depth experience of MWC guaranteed that Samsung was front of mind with influencers before, during, and after the event. From tech previews that lay the groundwork with media and analysts, to post-show thought leadership, our event strategy secured Samsung’s pioneering new wearable payment tech the exposure it deserved.

Wildfire’s technical understanding goes way beyond the ordinary, and the team’s strong media relations guarantee our messages reach the right audiences.

The results...


interviews with top-tier media and analysts


pieces of media coverage


media coverage views