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Breaking through the noise with wearable payments at MWC

Winning wearable payments at MWC

Attracting more than 100,000 attendees, MWC is the place to be seen for any brand involved in the mobile industry. But with around 24,000 companies coming together at the world’s largest mobile event, standing out from the crowd is a big challenge.

Our in-depth understanding and experience of MWC guaranteed that Samsung was front of mind with influencers before, during and after the event. From tech previews that lay the groundwork with media and analysts, to post-show thought leadership, our event strategy made sure Samsung’s innovative wearable payments technology took centre stage.

Wildfire’s technical understanding goes way beyond the ordinary, and the team’s strong media relations guarantee our messages reach the right audiences.

Thomas Arenz, Director of Marketing Communications

The Results


interviews with top-tier industry analysts, nationals and tech media


pieces of coverage across national, consumer tech, electronics and fintech media


coverage views