Future Facilities shows off a decade of electronics innovation
Despite developing the world’s first thermal simulation software, Future Facilities was being pushed aside by inferior products with bigger marketing budgets. To boost sales and reclaim its place as the original simulation software, Future Facilities recruited Wildfire to deliver a campaign to celebrate its rich heritage as the industry original.
Wildfire’s content-led campaign marked the 10-year anniversary of the thermal simulation industry — putting Future Facilities at its heart. Through the launch of an interactive, animated timeline, Wildfire showed off the company’s history of innovation. Supported with paid promotion, awards, trade media interviews, and even a birthday party for the software, the campaign relaunched Future Facilities as the market #1.
As soon as we engaged Wildfire we were impressed with the team’s market knowledge and technical understanding.
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