Bringing simulation to life

Future Facilities offers a complex engineering tool, 6SigmaET, that simulates heat flow inside electronics products. Tasked with launching a new VR-ready version of the thermal simulation software, we delivered a campaign that took Future Facilities from an industry underdog to a market-leading brand.

Our cryptic ‘underground’ pre-launch event gave electronics and engineering journalists a sneak-peak, while a digital roundtable brought together brands including Facebook and HP to discuss thermal simulation needs. An ongoing programme of trade roadshows and industry thought leadership drove post-launch momentum, culminating in 6SigmaET being named ‘Design Product of the Year’ by Electronics Weekly magazine.