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Dominating share of voice through an international electronics design campaign

Co-ordinating an international electronics campaign

As global lead agency, responsible for 19 countries and four partner agencies across APAC, North America and Europe, Wildfire positioned electronics distributor element14 as the home of the dev kit and early stage design — dominating global share of voice against its noisy competitors.

Through a coordinated international programme of creative content initiatives including a Dev Kit Dilemmas research study, a crowdsourced DreamBoard initiative and a Dev Kit Top Trumps card game and web app, we delivered hundreds of pieces of media coverage, thousands of direct engagements and more than $750,000 in PR-driven sales revenue.

There is no doubt the PR campaign delivered on its objectives, driving interest from engineers, market awareness and, critically, product sales.

Ken Leitch, Global Head of Corporate Communications

The Results


pieces of coverage


media share of voice for ‘early stage design’


Design Center visits directly from campaign assets and coverage