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Developer top trumps

element14 trumps the competition with international PR

International electronics

element14 is one of the world’s largest international distributors of electronics components. To drive sales and build market share worldwide, the company needed an equally international PR approach — one that didn’t lose the brand’s creative edge.

Using Wildfire’s international network of 50+ agencies, we devised, co-ordinated, and delivered a series of integrated creative campaigns for element14, spanning 19 countries in APAC, North America, and Europe.

Dev Kit Dilemmas

At the heart of these campaigns was ‘Dev Kit Dilemmas’, a creative concept highlighting the huge variety of electronic development kits available to buy through element14.

Supported with global research, a crowdsourced ‘Dream Kit’ initiative, and even a multi-language game of ‘Dev Kit Top Trumps’, Wildfire generated hundreds of media articles, thousands of direct engagements, and more than $750,000 in PR-driven sales revenue.

There is no doubt the Dev Kit Dilemmas PR campaign delivered on its objectives, driving interest from engineers, market awareness, and, critically, product sales.

The results...


pieces of coverage


media share of voice v. competitors


website visits directly from campaign assets