As we have outlined in our new report, Surviving the Post-Social Media Apocalypse, the apparent, and perhaps too easily assumed permanence of the social media giants is under threat. From increasingly disengaged users to the reputational damage inflicted by ever more serious privacy scandals, the idea of a post-social media world is suddenly a serious prospect.
These potentially far-reaching shifts in the technology landscape could have a huge impact on the role of PR and pose a number of difficult questions for the industry.
In a world where social media platforms are in significant turmoil, and consumers grow increasingly distrustful of the information they read online, it leaves us to wonder what the next evolution in communication will be.
How will the growth of automation and chatbots affect the ability of brands to communicate with their customers? Will a renewed focus on privacy sound the death knell for data-driven marketing approaches? Does the rise of fake news completely devalue media coverage?
These are the types of questions that PR people must ask themselves in the years ahead. And without satisfactory answers how can PR professionals hope to maintain a dialogue with their audiences?
To find those answers PR professionals must enhance their awareness of the technologies that could impact both their roles and the roles of their clients. Only by taking a future-gazing approach and combining PR with insights from multiple other industries can we prepare for the rapid changes that post-social media age technology will bring.
In Surviving the Post-Social Media Apocalypsewe offer some key advice for PR professionals to help them stay informed and prepared, and to ensure that our clients are always one step ahead of the competition
Download the full report here: https://www.wildfirepr.com/labs/social-apocalypse/