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News and views from the Wildfire team
I’m a parent. I’m also a regular poster on social networks. However, unlike many other proud parents, those two areas of my life stay very
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If Halloween wasn’t scary enough, electronica is next week. electronica describes itself as the world’s leading trade fair for electronic components, systems and applications –
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Now, who doesn’t like robots? It’s a given that most of us, especially as children, have in some way developed a fascination towards the manifestation
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Marketers do love to come up with fancy names for mundane stuff — and sometimes it annoys the hell out of me. Let me explain.
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As a business development director for a tech PR agency, I’m often told by prospective clients that one of the main objectives they have is
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Unfortunately, people in real life don’t have a massive sign on their heads telling any potential mates which way their sexuality tends to bend and,
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Wildfire launches new labs initiative to ‘prove’ the value of PR Is PR an art or a science? Wildfire has launched its own lab —
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Last Friday at Wildfire Towers we fully embraced the MacMillan World’s Biggest Coffee Morning with an overflowing of cake, coffee and fund raising – over
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As an industry we’re spending a lot more time thinking about how great ideas are generated. While most of us would agree that inspiration plays
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Facebook as a tool at work? Somehow I can’t imagine the day-to-day status updates, posting pictures of Saturday night antics and sharing hilariously inappropriate videos in the online presence
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Most people who grew up in the 80s or even the 90s will remember Knight Rider, a popular TV series where a lone crime fighter
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As a current member of the PRCA Council, I meet with fellow PR and communications professionals to discuss the issues we face, debate how to
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