London, UK, 31 March 201 – Technology PR agency Wildfire has been awarded the UK PR account for Qualtrics, the leader in experience management, bringing together customer, product, brand and employee insights in one place.

The Qualtrics XM Platform™ enables companies to measure, prioritise, and optimise the experiences they deliver across the four foundational aspects of business and address the growing experience gap between what organisations actually deliver and expectations from the market.

Wildfire will be responsible for building awareness of Qualtrics, focusing on customer experience and marketing professionals, helping to position the company as the creator of the experience management category, and creating campaigns that support lead generation.

The PR team will be led by Wildfire associate director Louise Andrews. Commenting on the appointment, Louise said: “In an increasingly commoditised consumer market, superior experience is becoming the key differentiator for many brands. This desire to deliver the best service is driving massive growth for Qualtrics, which empowers brands with critical insights to inform their communication strategies.”

Caroline Mogford, Marketing Director EMEA at Qualtrics said: “Qualtrics is an incredibly ambitious and dynamic company and our European growth is accelerating quickly. We needed a like-minded PR partner that could help tell our story and support our growth. We were impressed with the Wildfire team from the outset and their pitch showed they really understood our proposition and target audience.”