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News and views from the Wildfire team
There is a lot of excitement in the PR media this week about the controversy around banning AVE as a form of PR measurement. However,
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This week, Wednesday 7 June marked VCR Day — the date to celebrate that trusty format from our (well my) youth. It was a time
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Last month I read an article about the effectiveness of fitness trackers that caught my eye, being both a fitness and a technology enthusiast. In
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This blog has been written by our new Account Executive, William Baxter-Hughes… We as humans are highly-social beings and use our communication skills to create and
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Are you weary of the IoT? It is here as far as I’m concerned. I am able to check remotely that my tool shed is
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Wildfire has been appointed as strategic PR partner for Kollective, a global provider of video delivery solutions to international brands including HSBC, PayPal, Nestle and
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With Brexit and European elections dominating the news agenda, it was an interesting time for the Wildfire team to bring together some of our key
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Wildfire labs experiment puts the ‘death’ of the press release under the microscope 98% of press release coverage mentions key message from the release 82%
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Ok, I know, I know. Not another blog about the death of the press release. Even if the press release isn’t dead, the debate about
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Have press releases gone to meet their maker, or are they alive and kicking? Or is it both – Schrödinger’s press release, if you will?
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In September, Mirai effected one of the largest distributed denial-of-service (DDoS) attacks and managed to disrupt an array of the internet’s biggest websites, including Spotify, Twitter,
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As Christmas 2016 approached, Carphone Warehouse predicted 10% of all UK households would receive a VR headset somewhere within the presents under the tree. My
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