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News and views from the Wildfire team
Often the problem with technology is that we get so drawn in by the software, gadget or platform itself that we risk overlooking creative ideas
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On Twitter earlier this week I spotted a few people tweeting a link to a good story in the New Yorker titled, “Later – What
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Twitter yesterday announced that it is rolling out its promoted accounts feature to third parties and partners as well as launching a sponsored element too.
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Despite being positioned in a veritable wind-tunnel at the Surbiton Festival on Saturday, the market-trader skills of Danny and Louise and artistic face painting talents
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Product reviews. A key part of many a consumer-tech PR programme, but all too often the familiarity with this long-established tactic means they can become
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The rumours are true! Last night in San Francisco, Twitter revealed it’s ‘new look’. New Twitter features a radically revised two-pane design which allows users
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It’s been coming! A recent Pew Research Centre study has revealed that in the US, the internet has officially overtaken newspapers as a source of
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There have been a couple of stories already this week that have illustrated just how hard it is now to stop both the media and
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Technology PR isn’t renowned for giving its practitioners the warm fuzzies. Sure, we get a boost from helping our clients win more business, receive industry
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We have a very audience centric approach to PR here at Wildfire. So I was interested to read some research from Physorg.com reported in The
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Continuing the theme of location and mobility that has been present on this blog recently, if you were still in any doubt about the importance
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Twitter CEO Ev Williams has spoken out about what he sees as the challenge of information overload “in a world of infinite information”. He cited
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