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News and views from the Wildfire team
If one thing has become clear in the last few weeks, it’s that everyone loves the Old Spice guy. He sprung out of nowhere, posted
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Yesterday, I blogged about our fear of change. Today, I want to talk about an issue that may, at first, seem contradictory. Because, while the
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So IBM researchers are working on developing ‘Minority Report’ style advertising. This is all well and good, I suppose you’ve got have something to do
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This is a question I’ve been asking on a number of occasions over the last few weeks and, each time, technology has been at the
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To the uninitiated, managing a public space to share information, engage with customers and increase brand recognition could sound incredibly complicated - or even worse, expensive!
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Those of you that have read Forrester’s book Groundswell will recognise the process of splitting social media users into different segments depending on their activities.
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The woes for of the trade publishing world continue today with Data Strategy the latest publication to bite the dust. The marketing title, edited by
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I saw something in a pub that really upset me over the weekend. This is what it was. Wine on a tap? Wine. On. A
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We’ve been running a series of company-wide social media training sessions for a client of ours this week and it’s been amazing to see how
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I thought twice about publishing a post about Facebook’s 500 millionth user. On the one hand, it’s a landmark moment for the social media world, so I
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Or are you stuck inside updating your profile on Facebook? As half the population of the UK are signed up users, according to statistics out
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I was quoted in an article in PR Week today, responding to a survey the publication ran looking at reactions to The Times paywall. The
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