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Byte Night 2010

Posted by Debby Penton on 8th September 2010

Technology PR isn’t renowned for giving its practitioners the warm fuzzies.  Sure, we get a boost from helping our clients win more business, receive industry accolades and even seeing our own names in lights from time to time.  But it’s not exactly giving something back is it?

So for the last couple of years we’ve become active supporters of Byte Night – an Action for Children fundraiser supported by the UK’s IT industry which helps keeps thousands of children off the streets and supports them with better education, training and housing.

And what better way to do this, but by putting ourselves in the shoes of the homeless for a night, leaving our toasty warm beds and sleeping outside on a chilly night in October.

We’re allowed as many layers of clothes as we can move in, a sleeping bag and possibly a hip flask or two.  And if it rains we get a brolly and a giant plastic condom, which houses your sleeping bag.  Definitely no tents allowed!

This year the Wildfire team consists of myself, Danny Whatmough, Louise Andrews and Lori Foster.  And we’re being joined by Computer Business Review’s very own Steve Evans.

However, the whole Wildfire team will be getting involved in fundraising over the next month, so prepare to be tapped up.  We’ve got a whopping £2,500 target, and a  few activities planned, such as face painting and a gadget tombola at the Subriton Festival, and rumour has it that we could be auctioning off an employee or two as well.

So, please support us, and this worthy cause, and visit our fundraising page to donate.

Thank you.

Debby Penton

Motivated, competitive and highly experienced, Debby drives excellence across the agency and leads by example, going the extra mile to create stand-out campaigns and a dynamic agency culture. Debby champions a new breed of PR that meets the evolving communication needs of today’s tech companies.

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