News and views from the Wildfire team
It’s the beginning of another year and, for many of us, time to get fit for the months ahead. While gyms can expect to see
Read moreLast year we ran some research which found that, when it came to social media, UK marketers still have a lot to learn with, for
Read moreBack in 1997, Jakob Nielsen ran some seminal research looking at how we read online. It found that most of us don’t read, we scan. This
Read moreThe Guardian has today launched a new iPhone App. It offers a range of new features including video, comments, push notification goal updates and live
Read moreSo the Culture Secretary is unveiling plans for a new digital terrestrial TV channel today that promises to deliver a mix of national and local
Read moreBack in December 2009, I put together a post that speculated on what the PR industry would experience in 2010. As we approach Christmas and
Read moreAt a recent media event, Wildfire client Humax announced its new portal for on-demand TV content will arrive on its Freeview boxes in January 2011.
Read moreIrish –American comedian Des Bishop coined the phrase ‘Nokia Retard’ a few years ago as part of a skit where he describes the awkward situation
Read moreDownload our ten step guide to developing a sustainable social media strategy Back in the summer, we released a benchmarking report looking at how UK tech
Read moreFinally, technology that we can all agree is useful. All those times that you’re stuck at the vending machine wondering just what drink you want
Read moreLeaked reports today suggest that Apple CEO Steve Jobs and media supremo Rupert Murdoch are set to announce the launch of a brand new digital
Read moreIt’s been promised for ages and finally Twitter has delivered by beginning to roll out its analytics product to a select few. With the recent
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