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News and views from the Wildfire team
Another day, another social network. Last week, Apple announced its first foray into the social world with Ping. My first reaction was to pour scorn
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With the launch this week of Ping, as well as the excitement around Facebook Places and Google Priority inbox, the news from Twitter that registered users
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I’ve been on holiday for the last two weeks so missed out on the official launch of Facebook Places. Now, as I read more about
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I’ve been reading about Facebook Places today. Maybe I’m just a bit of a cynic when it comes to new social media initiatives, but I’m
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After many months of rumours, Facebook Places is the official name given to the social networking giant’s new location-based features. Currently only live in the
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It struck me recently that with all the focus and interest on social media and digital PR, we are giving short shrift to an aspect
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This week, Wired put out a controversial article called “The Web is Dead. Long Live the Internet” which has been making waves across social networks
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Popular location-sharing service Foursquare has just announced revisions to its privacy settings, no doubt to combat the risk of perception in articles like this from
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A recent experience with Amazon.com reminded me just how effective, and (on the face of it) simple, email marketing can be. I went on Amazon.com
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We all love a good story. It’s one of the fundamentals of human nature on which a lot of marketing (and especially PR) is based.
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Over the last few weeks, one of the most unlikely brands has been on the lips of all social media enthusiasts: Old Spice. Yes, the
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So, recently I spotted a Facebook update from a friend saying: “thinking about the pros and cons of blogging”. It initiated a variety of comments,
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