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News and views from the Wildfire team
As we bring a new agency and a new blog into the world, I thought it would be interesting to look at how to write
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If a PR agency is successful why change it? If two agencies are successful, even more so? Change always involves an element of risk and
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As covered in this earlier blog on the failings of Advertising Value Equivalent (AVE), it’s clear that we need a new approach to measurement in
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EML and Wildfire join forces to deliver complete global tech PR offering Kingston-upon-Thames, UK, 3 May 2011: On May 1st EML and Wildfire PR merged
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Yesterday, Google rolled out a substantial update to its search algorithm, codenamed “Panda”. The update, which hit the US in February, aims to penalise sites
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This week we learned that the print editions of Computer Weekly and Microscope are to close. It’s a trend that is likely to continue across
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Last night, Google announced a major new feature that will be coming to search results near you very soon. It’s called ‘+1’ and acts in
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So today we’ve heard the news that Computer Weekly and Microscope are being acquired by TechTarget. And while the publications will continue to exist and
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We all do it, say things that we wish we could take back but don’t we revel in it when a presenter gets it all
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A few months ago, I started a small debate on Twitter sparked off by some thinking I’ve been doing recently about PR agencies and how
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Poor old AOL. It really doesn’t get a particularly good press, does it? The latest murmurings of discontent at Engadget – the tech news site it acquired
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An interesting case is about to play out between Gillingham Football Club and the BBC, over a comment left on a blog post on the
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