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News and views from the Wildfire team
There are now so many routes to key audiences as the lines between offline ‘traditional’ print and broadcast media and social media begin to blur.
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Any social media PR person will be familiar with the feeling when a client or CEO comes to you and says, ‘I think we need
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Last weekend, The Observer carried a story entitled ‘Should we be scared of the made-to-measure internet?‘ I love digital scaremongering. I’ve enjoyed reading about it
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With all the belt tightening and budget squeezing going on in the PR world, we need accurate measurement more than ever. It’s not enough to
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A recent study by the Oriella PR network into digital journalism (you can read the report for yourself here) highlighted that 62% of journalists still
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Google has announced that it is to roll out ‘social search’ in the UK next week. Until now the service was only available to US
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Despite everything else that has changed in the workplace over the years, the ability to have good ideas is still the differentiator that can launch
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In a further olive branch to brands using the social network, Facebook has announced a new feature allowing users to tag Pages in Facebook photos.
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The Pew Research Center’s Project for Excellence in Journalism has conducted some fascinating research on how people in the US consume news online. They took
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Over the weekend some troubling news from Egypt emerged, but what was interesting was how the Egyptian army chose to communicate updates. Taken from the
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Journalism.co.uk sparked some interesting debate with the release of its PeerIndex list of the UK’s 100 most influential journalists online. Initial reaction focused on who
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As we bring a new agency and a new blog into the world, I thought it would be interesting to look at how to write
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