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News and views from the Wildfire team
Any social media PR person will be familiar with the feeling when a client or CEO comes to you and says, ‘I think we need
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It’s a fact of life; the PR you do eventually gets under your skin. Over a long enough time span, at some point, opinions stop
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The Guardian has revealed that the BBC is considering putting clauses into the contracts of some of its key stars forbidding them from releasing sensitive
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As mentioned before, blogging about how to conduct international PR can be a sticky wicket. Going into too many specifics about the approach of different
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Fat-headed though it might sound I’ve always regarded myself as being pretty ‘international’. I’m well-traveled, with friends and relatives in Europe, experience of working with
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You might be surprised to know that Azeem Azhar, managing director of online reputation management firm PeerIndex, is quite a big deal in the fixed
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So MySpace has been sold again, for a fraction of the $580 News Corp paid for the site in 2005. It’s hardly surprising that the
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As one social network struggles to keep its head above the water, Google is to set sail with another social offering in its quest to
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UPDATE: Vikki Chowney, editor of Reputation Online has announced it is to close. See the blog post here. rade publisher Centaur Media has announced a
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One of the questions we are always asked when putting together social media PR strategies is whether social media activity can help generate leads and
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More than ever, any tech PR professional worth his or her salt needs to stay on top of the fragmented media landscape that is today’s
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Today, ‘authority’ (and reputation) online is a distributed commodity. Authors almost always have their hands in many pies, frequently writing for their own blog, a
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