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News and views from the Wildfire team
In a sport that has become increasingly digital, the relative lack of technology used while actually playing football is quite surprising. The vast majority of
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YouTube has announced that it is pressing ahead with plans to further alter its advertising algorithms. The move is latest in a series of updates
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It’s hard to believe that just ten years ago you couldn’t even book an appointment online to visit your doctor and now people are using
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Earlier this month I attended the PRCA event, Creating Brand Purpose Through Social Enterprise. Working with social enterprises is a new thing for me, but
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“Technology is the evolution of human biology. If its future lies with a single gender, what does that mean for our species?” – Ray Kurzweil,
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During a night out earlier this year, a friend and I were consoling each other about the fact we’re both turning (whisper it) 30 in
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A recent article that gained national press coverage disclosed how a former Facebook engineer believed social media is leading society to a future ‘dystopia’. This
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The glacial drip of microtranscations into the gaming industry has long since become something more akin to Chinese water-torture. Whilst many titles have offered a
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Oh 1999; such a year of promise as a new century loomed. And a year of personal optimism as I started my career in PR
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My first ever job out of university was as a B2B technology copywriter for a marketing agency. I wasn’t from a tech background (I did
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Facebook’s Chief Operating Officer Sheryl Sandberg recently predicted the collapse of the marketing funnel. It no longer takes time for buyers to go from research
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Facebook has done it, so has Instagram — it’s the most interactive video concept that exists right now. Now Vimeo, the popular video hosting website, is
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