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1st February 2018

Let’s talk VAR

I’m not going to lie, I was struggling for inspiration on writing a blog this month, and then the Liverpool vs West Brom game happened.

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Ryan O'Leary Profile Image
Written by
Ryan O'Leary
29th January 2018

Work-life balance – it’s time to start twisting your melon, man

There it is, only 9.01am and my first ‘happy Friday!!!’ of the day. Now I’m no grump (shhh, you lot), it’s just that, ironically, the

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Louise Palmer Profile Image
Written by
Louise Palmer
9th January 2018

How I tried (and failed) to write a press release with AI and machine learning

As some PR professionals sharpen their axes and light the proverbial torches for a long-drawn-out protest against AI entering the workplace, others stand by the

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Jorden Dakin-White Profile Image
Written by
Jorden Dakin-White
2nd January 2018

Young people and tech — why we shouldn’t rush to judgement

New figures from the Office for National Statistics (ONS) have been released showing the latest numbers for how people are using the roughly 40 hours

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Ben Smith Profile Image
Written by
Ben Smith
21st December 2017

Reciprocity in PR: What do you expect?

My mother has favourite age-old sayings that she likes to repeat now and again. Things like, ‘mind the roads’, (I’m 40 years old for god’s

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Paula Fifield Profile Image
Written by
Paula Fifield
12th December 2017

Spread a little love: Lifelites

As Wildfire’s Marketing Director, this week I’ve had the seasonal task of arranging something festive to send to Wildfire’s much-loved client base in order to

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Paula Fifield Profile Image
Written by
Paula Fifield
7th December 2017

Demystifying purchasing decisions

Thanks to the lovely Adrian Wheeler, I was recently introduced to the concept of behavioural economics (BE) and the bundle of energy and enthusiasm that

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Paula Fifield Profile Image
Written by
Paula Fifield
5th December 2017

Why do we treat AR as an afterthought?

For many brands, effective technology analyst relations (AR) can be a powerful contributor to the success of marketing and PR initiatives, particularly given the huge

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Chris King Profile Image
Written by
Chris King
4th December 2017

Small businesses need more IT and cybersecurity solutions

As the UK prepares to navigate the high seas of Brexit, we have already seen a 4.2% increase in food prices up from the 0.6%

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Jorden Dakin-White Profile Image
Written by
Jorden Dakin-White
1st December 2017

Improving content marketing

  According to Microfocus, in April 2017 there were 3.8 billion internet users. This has contributed to a massive increase in content, with reportedly 3

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Paula Fifield Profile Image
Written by
Paula Fifield
20th November 2017

Never-mind AI, watch out for those women

As a technology agency, we write a lot about the developments and advances that impact the job market; AI and automation platforms that alleviate boredom

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Andrew Shephard Profile Image
Written by
Andrew Shephard
Video-assistant refereeing
7th November 2017

A response to critics of video-assistant refereeing

In a sport that has become increasingly digital, the relative lack of technology used while actually playing football is quite surprising. The vast majority of

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Ben Musgrove Profile Image
Written by
Ben Musgrove