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28th September 2017

Will Vimeo be able to crack the live streaming market?

Facebook has done it, so has Instagram — it’s the most interactive video concept that exists right now. Now Vimeo, the popular video hosting website, is

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Julia Portelly Profile Image
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Julia Portelly
28th September 2017

Three martech trends from #TFM17

This week the Wildfire team headed over to Olympia to attend TFM, one of the UK’s biggest marketing technology trade shows. At the event we

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Alex Warren Profile Image
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Alex Warren
28th September 2017

What’s new in fashtech?

In my last blog discussing the “Internet of Clothes”, I had a look at the newest fashion and wearable tech hitting the market following London

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Emma Sandham Profile Image
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Emma Sandham
Smart home
27th September 2017

Time to get smart (home)?

I’ve spent my morning doing something every PR will have done at some point — creating a ‘briefing book’ for a client event. We’ve 24

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Kat Farminer Profile Image
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Kat Farminer
26th September 2017

Wildfire appointed as PR partner by experience analytics pioneer Clicktale

Technology PR agency Wildfire has been appointed by experience analytics specialist Clicktale, to promote the company’s market leading platform which helps digital businesses deliver superior

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Robyn Wilson Profile Image
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Robyn Wilson
Influencer marketing
25th September 2017

The rise of influencer marketing campaigns

Influencer marketing has seen a significant boost in focus by PRs and marketers over the past few years, with many claiming it to be the

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Kiran Saini Profile Image
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Kiran Saini
11th September 2017

All hail Recruitertron: the prospect of AI interview software

Every so often, even for pretty tech-savvy people, something comes along that you just *know* is going to be your generation’s equivalent of digital music

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Alex Perryman Profile Image
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Alex Perryman
8th September 2017

August news — Carla’s best bits:

This month’s blog comes a little later than usual, but I have a very good excuse. It was August, and I spent a good part

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Carla Gutierrez Profile Image
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Carla Gutierrez
6th September 2017

PR stunts: getting your message straight

As part of our latest labs experiment, we’ve looked at what makes an effective PR stunt. While it seems that more ‘traditional’ stunts are struggling

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Ben Smith Profile Image
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Ben Smith
Words
5th September 2017

Words

We take them for granted. We use them every day in thought, speech and on paper. They’re how we communicate with our friends, family and

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Juliet Philip Profile Image
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Juliet Philip
Snapchat
31st August 2017

What’s the Story Instagram Glory?

When Snapchat brought out its story feature in 2013 it was revolutionary and the company looked set to rule the social media world. Being able

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Ryan O'Leary Profile Image
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Ryan O'Leary
29th August 2017

Writing inspiration — tips for generating great content

Even if you love writing there will always be times when inspiration escapes you. But sometimes you just can’t afford to be stuck for words,

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Andrea Berghäll Profile Image
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Andrea Berghäll