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Wildfire appointed as PR partner by experience analytics pioneer Clicktale

Posted by Robyn Wilson on 26th September 2017

Technology PR agency Wildfire has been appointed by experience analytics specialist Clicktale, to promote the company’s market leading platform which helps digital businesses deliver superior experiences to their customers, improve conversion rates and increase loyalty.

Wildfire will be responsible for building awareness of Clicktale, primarily in the UK and the US, focusing on senior marketing professionals and business leaders across all digital businesses, helping to position the company as a pioneer in online customer experience, while creating campaigns that support lead generation.

Commenting on the appointment, Debby Penton, MD of Wildfire said: “Wildfire has vast experience in helping marketing technology companies build their reputations, fuel customer pipelines and attract investment. Clicktale has exciting ambitions to revolutionise the way online businesses view their customers and dramatically improve the efficiency of the web, and we can’t wait to help them tell this story.”

Sara Richter, VP Global Marketing at Clicktale said: “Clicktale is at a critical stage in its growth and we need a robust partner with proven experience in our market to help us build integrated PR and marketing campaigns that cut through competitor noise and cement our leadership position. Wildfire just gets it: the team’s enthusiasm and understanding of our proposition and challenge, and ability to translate that into engaging content gives us confidence they can help us achieve our ambitions as a business.”

Robyn Wilson

Joining the Wildfire team in November 2016, Robyn has over three years experience in consumer PR having previously worked for entertainment and technology agencies with clients such as Acer, Disney and Netflix. She was also responsible for organising red carpet premieres, developing interesting social media campaigns and content, and project managing various client events, from product launches to press hour tours. A Film Studies and Creative Writing graduate from Kingston University, Robyn has a passion for thinking creatively, and brings a wealth of consumer technology media contacts for both B2B and B2C accounts. As an amateur cake decorator, Robyn spends most of her spare time baking delicious cakes for all occasions, and if the British weather allows it, she loves to take her VW bay-window campervan, Sunshine, for a spin along the Devonshire coast.