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Wildfire
22nd August 2017

Where there is goodness, there is magic

I appreciate this may sound ‘a bit wet’, but I’m a massive fan of Cinderella — always have been. From singing ‘A dream is a

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Paula Fifield Profile Image
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Paula Fifield
Micro-blog
17th August 2017

Don’t blink: Are micro-books the new micro-blog?

A few years ago, I used this blog to write about the rise of context-free information. Back then, I was arguing that microblogging and aggregation

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Alex Warren Profile Image
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Alex Warren
PR Stunts
15th August 2017

PR stunts: are they losing their edge?

Let’s play a game — think of a ‘typical’ PR stunt. Now how many of you thought ‘creating the world’s biggest X’? How about a

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Ben Smith Profile Image
Written by
Ben Smith
Amazon Anytime
11th August 2017

Amazon Anytime, the all-in-one messaging app

Amazon is making its debut into the social messaging sphere by launching its own messaging app ‘Anytime’, with added extras of splitting bills, ordering food

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Julia Portelly Profile Image
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Julia Portelly
Electric vehicles can excite!
9th August 2017

One day I’ll fly away, or get on the electric vehicle bandwagon

There have been a lot of electric vehicles in my world in the last few weeks. Starting with some great new commercial ‘toys’ we have

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Andrew Shephard Profile Image
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Andrew Shephard
July’s most interesting tech news
7th August 2017

Carla’s Best Bits – an overview of July’s most interesting tech news

Last month whizzed by. As you may have seen in Robyn’s post, we had an evening of fun at Escape Rooms in London early in

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Carla Gutierrez Profile Image
Written by
Carla Gutierrez
Best PR stunts
4th August 2017

Best PR stunts: can slim budgets still deliver big results?

Stand well back and put on your safety goggles for some more fresh data from Wildfire labs’ latest experiment… As we wrote last week, our

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Ben Smith Profile Image
Written by
Ben Smith
2nd August 2017

Memories from a quarter of a century in international PR

The rest of the UK may be planning for Brexit, but Wildfire is heading global. In celebration of our new membership to the international PR

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Chris King Profile Image
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Chris King
2nd August 2017

Cello Electronics hires Wildfire to raise brand awareness in the UK

British TV manufacturer, Cello, has appointed technology PR agency, Wildfire to raise its profile in the UK market and drive awareness of its broad product

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Alex Warren Profile Image
Written by
Alex Warren
Wireless connectivity
31st July 2017

Town v country or wireless v cable?

Reading the latest technology topic from Geoff Varrall of RTT on the development of TV serviced by radio waves against the telephone connected by cable,

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Juliet Philip Profile Image
Written by
Juliet Philip
28th July 2017

My name’s Louise, and I’m… a Xennial

A few weeks ago, my Facebook feed was awash with posts from school and University friends. “We’re Xennials!” they claimed — a micro generation born

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Louise Palmer Profile Image
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Louise Palmer
Best kind of PR stunt
26th July 2017

PR stunts: fake it to make it

What is the best kind of PR stunt? If you’ve worked in PR then at some point or another you will probably have heard someone

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Ben Smith Profile Image
Written by
Ben Smith