News and views from the Wildfire team
As we have outlined in our new report, Surviving the Post-Social Media Apocalypse, the apparent, and perhaps too easily assumed permanence of the social media
Read moreTechnology PR agency Wildfire has been appointed as the strategic PR partner for artificial intelligence (AI) powered automated decision-making platform Rainbird. Wildfire’s remit will involve
Read moreThe Wildfire labs team is always looking ahead to the future of PR. As part of that initiative we’ve published a new report today, Surviving
Read moreLast night I attended the PRCA Broadcast Group’s latest talk on what the worlds of influencer marketing and traditional broadcast media can learn from one
Read moreAccording to MarketLine, the market size of the apparel industry is expected to reach $1.65 trillion sales in US dollars worldwide. Given that the fashion
Read moreUnless you’ve been living under a rock, you will have heard of Bitcoin, the volatile digital currency. Those who were lucky (or smart) enough to
Read moreLast week Wildfire launched a business development campaign focused on fashion companies that are differentiating themselves using technology. From the research conducted and the many
Read moreThis year International Women’s Day (IWD) is even more poignant in the UK, with 2018 marking the 100th anniversary of British women winning the right
Read moreIf you’re sceptical about how big an impact PR has on SEO — read on. I hope to change your mind. We’ve recently been on
Read moreIn my very first blog for Wildfire I wrote on how the Instagram story function was likely to take over from Snapchat as the people’s
Read moreDum de dum de dum de dum… Yes, another episode of the world’s longest-running radio soap opera begins once again, bringing us 13 minutes on
Read moreWorking in PR, I’ve spent a lot of time over the years researching the best ways to generate ideas. And being in an agency a
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