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News and views from the Wildfire team
There have been plenty of examples of less than intelligent criminals getting caught out through spectacular oversights. People have tried rubbing lemon juice on their
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Yesterday’s post revealed that Facebook is adding features that gives brands more access to users. But Twitter is still the place where brands seem to
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Exhibitions and trade fairs. The ideal opportunity to meet face to face with your target audience? Or a logistical nightmare that just uses up valuable
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Ten years in PR got me in a nostalgic mood this month. 1999 was a year of faxing press releases, sending out ‘trannies’ & wining
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Whilst traditional public relations focuses on targeting influencers (traditionally, journalists) to convey key messages to audiences, digital and social media channels allow brands to create
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Facebook took another step towards Twitter this week with the introduction of @ replies. Similar to its utilisation on Twitter, this allows users to directly
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I’m not going to ignore what day it is, 8 years ago about this time we were all upstairs in this office not fully understanding
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We are often telling clients about the importance of search engine optimisation (SEO) as they establish themselves as experts or leading companies in their fields.
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The front page of The Guardian yesterday proclaimed that the recession is officially over, and hopefully it’s right. The proposed merger between T-Mobile and Orange
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You know my views on how people can become so obsessed with social networking sites that they forget to communicate in the usual ways, such
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For the second year in a row, five Wildthings will be taking to the streets of London as part of Byte Night to sleep rough
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