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6th August 2009

Don’t assume you know what your audience wants. Ask them!

An interview with Dom Hawkings from The Insight Business How much do you really know about your target customers?  How old are they?  What are

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Danny Whatmough
4th August 2009

Media rumblings: Observer, Sunday Times and Netimperative

Sometimes, by pure coincidence, two events occur simultaneously, offering a wonderful opportunity to compare and contrast. This week two revelations have cast fresh perspectives on

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Danny Whatmough
3rd August 2009

Sub-standard?

For a while I have been getting more and more exasperated by the stupid mistakes that appear in newspapers and the crass headlines that do

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putsimply
30th July 2009

The silly season

I love this time of year when the papers are full of non-news and you can spot the sub editor having fun with the headlines.

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putsimply
29th July 2009

Soft news has never been so soft (and creamy)

If you’re anything like me, you were always picked last for football at school. It’s not a nice feeling is it? You’re essentially being told

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putsimply
28th July 2009

Most expensive tweet in history?

In what could become one of the most expensive tweets to date, a woman is being sued for $50,000 for a tweet complaining about the

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putsimply
24th July 2009

Wi-Fi allergy or promotional stunt?

There is a time and place for sympathy and empathy and this isn’t it.  When a colleague asked me if I’d blogged on a wireless

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putsimply
23rd July 2009

How Social Media Can Help Get You a Job

Being new to the Wildfire team, what better topic for my first blog post could there be than writing about the Web 2.0 tools I

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Edge of the Web
23rd July 2009

Of no small concern….

Sometimes, terrible things happen, and the world, for a short while, ceases to make any sense. But just once in a while life shows you

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putsimply
21st July 2009

Shiny Media down but not buried (yet)

UK mega-blog-network-wannabe Shiny Media has been forced into administration. The company, best know for its Shiny Shiny and Tech Digest gadget blogs, shelved 17 jobs

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Written by
Danny Whatmough
17th July 2009

Sweet like chocolate

I’m not sure what my favourite technology story was this week, I think the funky German electric bike, which you have to p-e-d-a-l comes close

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putsimply
17th July 2009

What the f**k is social media? (updated)

Last year a presentation entitled by self-proclaimed marketing guru Marta Kagan took the industry by storm. Well, it’s a year on and much has changed.

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Danny Whatmough