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News and views from the Wildfire team
There have been some truly memorable PR stunts that will stick in the mind forever and that raised the awareness of a particular campaign or
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Plenty of updates on the journo listing page here including John Walko retiring after countless years in the business and changes at the French technology
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A picture may paint a thousand words but what I enjoy are the images that spring to mind from snippets read in a newspaper, and
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On Tuesday, Claire and I went on a Wildfire field trip. With the wide-eyed wonder of the little PRs that we are, we spent the
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I’ve recently returned from a month’s sabbatical, touring the South Devon and Cornwall coastline. Although I must confess that amongst all the cliff walks and
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“The great benefit of digital is that it is measurable”. This old adage (yes, time moves fast in the digital world!) is the reason online
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At a Marketing Week conference I attended recently, one of the speakers asked the assembled crowd (all senior marketing people from some of the UK’s
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We survived! Earlier this month, the Wildfire Byte Night team (Debby, Dan and Danny) packed sleeping bags and longjohns to spend the night sleeping beneath
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For those of you that don’t know, AVE stands for Advertising Value Equivalent. Something that sends shivers down the spine of any PR who was
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TweetPhoto, the real-time photo sharing site and branch off from Twitter, today saw inky illustrator Johanna Basford use the photo sharing platform to create one
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I actually quite like the theory that the large hadron collider is being sabotaged by its own future, as nicely summarised by Dennis Overbye in
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I felt the death knell for Facebook last week when I saw a small ad from Marks & Spencer suggesting that the public visited its
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