Skip to Main Content

News & Views

News and views from the Wildfire team

Search & Refine

Archive

View all
13th October 2009

Gagging the internets

For the first time in history, a newspaper has been gagged from reporting parliament. Specifically the Guardian was banned from reporting a particular question. The

Read more
putsimply Profile Image
Written by
putsimply
8th October 2009

A third of kids think high search rankings = more truthful

If ever there was an argument for why SEO is important then this is possibly it: an Ofcom study into media literacy has revealed that

Read more
Danny Whatmough Profile Image
Written by
Danny Whatmough
7th October 2009

Making a splash

One of the first things we learn as embryonic PRs is to check our facts and then check them again. If I client comes to

Read more
putsimply Profile Image
Written by
putsimply
5th October 2009

Evening Standard: More questions than answers

Following the announcement last week that London’s Evening Standard is to become a free paper, the Guardian’s director of digital content, Emily Bell, has an

Read more
Danny Whatmough Profile Image
Written by
Danny Whatmough
2nd October 2009

Why I ‘oughta

I’m generally a pretty relaxed, chilled out person. Hopefully most of my friends and colleagues would agree and I’m fairly confident they would. However one

Read more
putsimply Profile Image
Written by
putsimply
2nd October 2009

5 must-read Google Wave articles

So Google Wave has launched in beta and the (tech) world has gone crazy. I’m yet to receive an invite (hint hint), despite having signed

Read more
Danny Whatmough Profile Image
Written by
Danny Whatmough
1st October 2009

PR Week video: Wildfire MD on marketing tech to women

You might have read  that Gordon Brown had a few problems with a television interview this week. So, always happy to help, we thought we’d

Read more
Danny Whatmough Profile Image
Written by
Danny Whatmough
30th September 2009

The BBC is about to get very social

It seems that the BBC website is about to get a makeover that will integrate ‘social media’ to a much greater extent. I think most

Read more
Danny Whatmough Profile Image
Written by
Danny Whatmough
30th September 2009

Riding the wave

Just a quick one; looks like lots of people are commenting this morning on Google Wave via a story on the BBC website. We covered

Read more
putsimply Profile Image
Written by
putsimply
25th September 2009

Flu moonshine

I was taken by a trilogy of stories packaged up by the lazy-man’s window on the world, Google News this lunchtime. I’d seen on the

Read more
putsimply Profile Image
Written by
putsimply
23rd September 2009

What’s in an apology

As Darren has covered my favourite topic, social networking, I decided to return to my roots this week and the story that Sony has apologised

Read more
putsimply Profile Image
Written by
putsimply
23rd September 2009

More tough times and tough decisions for the media

Our interview last week with Computing editor Bryan Glick highlighted the significant changes journalists have seen in the last 10 years. And there have been

Read more
Danny Whatmough Profile Image
Written by
Danny Whatmough