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News and views from the Wildfire team
Currently the PR industry seems to be in a near permanent state of introspection. Is digital PR rendering traditional methods obsolete? Is the press release
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Last year was a big one for hype around digital technology. The buzz surrounding cryptocurrencies, blockchain and AI across the news and social media was
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A common request from clients based in other countries, like the US or Singapore, is to get their CEO on the telly during a visit to
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When talking to tech organisations of all sizes, even large ones, I often encounter uncertainty as to how to put in place a full-scale analyst
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#FutureFest is known for its eclectic and passionate speakers, but there were few at this year’s event as effervescent as Douglas Rushkoff. The New York
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When facing yet more delays and cancellations on Southern Railway and hearing about my colleagues’ traffic woes, I happened to start listening to a TED
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This week the tabloids are all hailing the death of Bitcoin. The Sun for one headlines it as a “failed experiment”. Bitcoin still is a
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As PRs, we constantly write about artificial intelligence (AI) for our clients and the effect it could have on transforming business and industries. And while,
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Today, the Wildfire office is festooned with orange balloons to celebrate our latest award win: the most effective B2B PR campaign, as presented at the
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On Wednesday night I attended the first panel discussion for the PRCA International Communicators Group, which looked at managing multi-market communications programmes from the UK.
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Australian Fashion Week drew to a close last week. Having cousins living in Sydney who were lucky enough to attend a few catwalk shows themselves,
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Unless you’ve been living under a rock for the past month, I’m sure you are aware of a certain wedding that took place over the
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