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5th November 2018

Automotive electronics, a hill to climb

At the invitation of a former client, I attended the AESIN conference in Birmingham for the first time this year and was struck with the

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Andrew Shephard Profile Image
Written by
Andrew Shephard
31st October 2018

Bitcoin turns 10 — but is blockchain living up to the hype?

The 31st October 2018 marks the 10th anniversary of the paper: ‘Bitcoin: A Peer-to-Peer Electronic Cash System’. Published under the pseudonym Satoshi Nakamoto, it presented the idea for

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Chris King Profile Image
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Chris King
22nd October 2018

The rise of the faceless consumer in an app-ocalyptic world

Let’s examine the way we start our day. We wake up to the sounds of an alarm that has been set on our smartphone, which

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Anna Ouseley-Giraldo Profile Image
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Anna Ouseley-Giraldo
19th October 2018

The double-edged sword: is automation freeing us from work, but making us a busier consumer?

The impact of automation on work is a much-covered topic in the UK media and it’s becoming increasingly referenced on the political stage too. For

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Louise Palmer Profile Image
Written by
Louise Palmer
17th October 2018

How to cut through the hype and see the next big thing in tech

In 2017 Warren Buffet humbly admitted that not only was he “wrong on Google” but also that he was “too dumb” to appreciate Amazon. This

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Afam Okoh Profile Image
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Afam Okoh
8th October 2018

Enterprise IT has a messaging problem

Enterprise IT isn’t sexy. There, I said it. Despite having numerous clients in the enterprise space and having worked for some of the world’s leading

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Alex Warren Profile Image
Written by
Alex Warren
5th October 2018

Vilicom brings in Wildfire to launch indoor mobile coverage solution

Technology PR agency Wildfire has been appointed by Vilicom — an innovative cellular and wireless engineering consultancy. Wildfire’s remit specifically covers raising the profile of

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Paula Fifield Profile Image
Written by
Paula Fifield
4th October 2018

Reputation: the new corporate currency for tech brands

Very few things have evolved as dramatically as communications in the last 20 years, fact. The rise of mobile devices, as well as the array

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Paula Fifield Profile Image
Written by
Paula Fifield
2nd October 2018

Social media: the good, the bad and the downright ugly?

That phrase just about sums up where social media appears to have got to today. On the one hand it is the most interesting and

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Juliet Philip Profile Image
Written by
Juliet Philip
20th September 2018

A lean mean marketing machine

Account-based marketing, growth marketing, inbound marketing, outbound marketing, marketing automation, content marketing… The list goes on. There is so much information out there, new theories,

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Paula Fifield Profile Image
Written by
Paula Fifield
18th September 2018

AI: it’s so much more than robots

AI Congress took place last week, so I felt it due time to audit some of the latest trends and technologies to emerge in the artificial

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Zoe McFarland Profile Image
Written by
Zoe McFarland
4th September 2018

Debunking common PR myths and misconceptions

With the rise of “fake news”, it’s perhaps no surprise that there’s a lack of trust in the communications industry of late and, as a

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Kiran Saini Profile Image
Written by
Kiran Saini