News and views from the Wildfire team
The first recorded instance of a cyberattack dates all the way back to 1903, when a magician named Nevil Maskelyne disrupted John Ambrose Fleming’s demonstration
Read moreEarlier this year a group of us at Wildfire decided, in our infinite wisdom, that it would be a good idea to join a local
Read moreAs a new, but proud, owner of what I’m casually referring to as a ‘doer-upper’, my evenings and weekends have recently been filled with new
Read moreThe Black Hat USA conference in Las Vegas has kicked off with some pretty punchy comments from Google’s director of engineering, Parisa Tabriz. Perhaps the
Read moreIt’s no secret that the digital world is changing how we do everything; from business activities and day-to-day tasks, to even the dating game. Innovative
Read moreTechnology PR agency Wildfire has been appointed as the global PR advisor to Angola Cables — an Angolan telecommunications multinational engaged in the wholesale IP
Read moreA couple of weeks ago, the Wildfire team went along to the latest meet-up from creative marketing magazine Contagious. At the event, marketers, advertisers and
Read moreA recent conference hosted by the Australian Human Rights Commission (AHRC) dedicated one of its four panel discussions to inclusion, involving people with disability, and
Read moreAs PR agencies go, Wildfire is unashamedly nerdy. While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also
Read moreWhen Amazon’s Echo was first launched in 2014 it was largely mocked for being a wonky and awkward product. At the time even Amazon viewed
Read moreLast week saw the return of Get To Know Your Customers Day — observed on the third Thursday of each quarter (January, April, July and October).
Read moreCurrently the PR industry seems to be in a near permanent state of introspection. Is digital PR rendering traditional methods obsolete? Is the press release
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