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29th August 2018

Three reasons why cybersecurity is so important

The first recorded instance of a cyberattack dates all the way back to 1903, when a magician named Nevil Maskelyne disrupted John Ambrose Fleming’s demonstration

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Rachel Nulty Profile Image
Written by
Rachel Nulty
23rd August 2018

Can technology make you a better footballer?

Earlier this year a group of us at Wildfire decided, in our infinite wisdom, that it would be a good idea to join a local

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Chris King Profile Image
Written by
Chris King
13th August 2018

Home is where the ‘smart’ is

As a new, but proud, owner of what I’m casually referring to as a ‘doer-upper’, my evenings and weekends have recently been filled with new

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Samantha Browning Profile Image
Written by
Samantha Browning
10th August 2018

Blockchain isn’t a cybersecurity silver bullet – but it might just be the most important security tech of the future

The Black Hat USA conference in Las Vegas has kicked off with some pretty punchy comments from Google’s director of engineering, Parisa Tabriz. Perhaps the

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Ben Smith Profile Image
Written by
Ben Smith
8th August 2018

The dating game: swiping personal data

It’s no secret that the digital world is changing how we do everything; from business activities and day-to-day tasks, to even the dating game. Innovative

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Elisa Peacham Profile Image
Written by
Elisa Peacham
7th August 2018

Angola Cables hires Wildfire to create a bold new African voice in the global telecom industry

Technology PR agency Wildfire has been appointed as the global PR advisor to Angola Cables — an Angolan telecommunications multinational engaged in the wholesale IP

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Paula Fifield Profile Image
Written by
Paula Fifield
6th August 2018

Not another PR trends piece…

A couple of weeks ago, the Wildfire team went along to the latest meet-up from creative marketing magazine Contagious. At the event, marketers, advertisers and

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Alex Warren Profile Image
Written by
Alex Warren
3rd August 2018

Tech for good: what’s new?

A recent conference hosted by the Australian Human Rights Commission (AHRC) dedicated one of its four panel discussions to inclusion, involving people with disability, and

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Julia Portelly Profile Image
Written by
Julia Portelly
1st August 2018

The Wildfire way of measurement in PR

As PR agencies go, Wildfire is unashamedly nerdy. While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also

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Sanjay Dove Profile Image
Written by
Sanjay Dove
25th July 2018

The next platform war: voice assistants

When Amazon’s Echo was first launched in 2014 it was largely mocked for being a wonky and awkward product. At the time even Amazon viewed

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Afam Okoh Profile Image
Written by
Afam Okoh
23rd July 2018

Hello, is it me you’re looking for?

Last week saw the return of Get To Know Your Customers Day — observed on the third Thursday of each quarter (January, April, July and October).

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Louise Palmer Profile Image
Written by
Louise Palmer
19th July 2018

B2B marketers: social media remains a power player in purchasing decisions

Currently the PR industry seems to be in a near permanent state of introspection. Is digital PR rendering traditional methods obsolete? Is the press release

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Ross Jones Profile Image
Written by
Ross Jones