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News and views from the Wildfire team
The recently announced ESCO initiative, (which stands for ‘Electronic Systems, Challenges and Opportunities), is a major new UK initiative to encourage growth in the national
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Last week, a brand new smartphone concept was released at a conference in Washington. But this was by no means a consumer conference. The show
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It’s that time of year when the town of Cologne is descended upon by the world of gaming enthusiasts, manufacturers, PRs and everyone in between
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Having the courage to stick to your message is one thing, but not having the sense to learn from your mistakes is another. After dominating
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2012 was the year that had it all, the London Olympics, the Diamond Jubilee, the release of a new Bond film, it was going to
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Over the last ten years the world has witnessed an information explosion. With over four billion websites already in existence and fifty million more being
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There was a minor hubbub last week following an article from Tom Foremski on ZD Net asking the question, ‘did Google just kill PR agencies?’.
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Sponsoring a prominent event or sports team is often seen as a quick and easy way of getting your brand seen by a mass audience,
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Bloomberg is a wire to be reckoned with – news comes in every few seconds, the best stories on business, finance, renewables and the emerging
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Last week I attended a discussion on how Twitter is changing journalists’ lives, or not as the case might be. Journalists from some of the
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If you work in consumer tech PR the announcement from Ofcom last week regarding family viewing habits could well have been old news. This is
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It doesn’t take a rocket scientist to spot that with many of us having a camera in our pocket at all times in the form
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