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4th October 2013

Are you being served? Call Centre & Customer Management Expo 2013

Working in B2B tech PR, it’s rare that you get to appreciate first-hand the impact of the technologies, services and applications your clients offer. It’s

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Louise Palmer Profile Image
Written by
Louise Palmer
1st October 2013

Trendwatch: Plugging the leak

Can you keep a secret? You might think that all us PR folk do is shout about our clients’ news. Well, we do, but to

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Joe McNamara Profile Image
Written by
Joe McNamara
1st October 2013

Tech stories that caught our eye in September

Have a break: Buy an Android  – 4th September We’ve had gingerbread men, jellybeans, and ice cream sandwiches. Now, in keeping with Android’s cavity-inducing OS

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Alex Warren Profile Image
Written by
Alex Warren
1st October 2013

It’s events season for the electronics industry…

Electronics Design Show What: Created by Findlay Media, the Electronics Design Show showcases all aspects of electronics design under one roof. Delegates get the chance

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Katia Bouznik Profile Image
Written by
Katia Bouznik
1st October 2013

The future of video

Unless you were giving yourself a timeout from your smartphone, I’m sure you will be aware that last week was Social Media Week? With so

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Kat Farminer Profile Image
Written by
Kat Farminer
1st October 2013

How can PR help restore faith in the IT channel?

An official report from analyst house Ovum has found that there is a lack of trust between businesses and IT suppliers, describing the relationship between

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Joe McNamara Profile Image
Written by
Joe McNamara
1st October 2013

Say hello to EML Wildfire’s new PR dashboard

For such an established industry, PR can be pretty lax about tracking KPIs and metrics. Too often businesses fail to properly identify where PR can have

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Chris King Profile Image
Written by
Chris King
30th September 2013

EML Wildfire will be at Findlay Media’s inaugural Electronics Design Show

Just a quick note: On Wednesday 2nd October I’ll be attending Findlay Media’s Electronics Design Show at the Ricoh Arena in Coventry. Staged alongside the

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Alex Perryman Profile Image
Written by
Alex Perryman
25th September 2013

Why must our consumer tech be gloomy black and grey?

I am an unabashed Apple fan, and like any Apple fan this is due mainly to design philosophy. For me, a major part of this

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Ian McKee Profile Image
Written by
Ian McKee
23rd September 2013

Listen up here’s a story

Last week I was at a PR Moment conference looking at the role of public relations as a content provider. If you missed out then

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Darren Willsher Profile Image
Written by
Darren Willsher
16th September 2013

Living in the Clouds: The End of Ownership

Is it just me or has the world been feeling a little less ‘real’ in recent years? Nothing seems to exist anymore. There was a

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Alex Warren Profile Image
Written by
Alex Warren
12th September 2013

Lucky 13 – taking the electronics awards season by storm

Feeling pretty chuffed with ourselves at EML Wildfire towers after our electronics PR clients were shortlisted for no less than 13 awards this week. We’re

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Chris King Profile Image
Written by
Chris King