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News and views from the Wildfire team
As a current member of the PRCA Council, I meet with fellow PR and communications professionals to discuss the issues we face, debate how to
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In the early 1900s, Sigmund Freud’s nephew Edward Bernays defined PR as the ‘practice of social science’, with PR professionals having ‘competences like that of
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Does PR work? Granted, it’s a fairly fundamental question, but measuring the impact of PR is creating a lot of head scratching at the moment.
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Digital communication has made PR increasingly measureable and focused on business impact, but true client satisfaction is rare without the underpinning of a strong client-agency
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Say hello to Wildfire labs! It’s a … wait, what is it? Here at Wildfire Towers we’ve been pondering the ‘science’ of PR. The PR
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This week I attended IFS, a regular semiconductor forecast seminar run by Malcolm Penn who has spent 50 years in the chip business! We learned
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A two-year study carried out by the University of Pittsburgh suggests that fitness trackers are actually making us fatter. The research was carried out among
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This weekend I took a trip down to Tobacco Dock for FutureFest 2016, the annual exhibition of forward-looking technology, art and design from Nesta, the
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Whether it’s blogs, guides, whitepapers, videos or the many other different forms, the world’s collective PR and marketing machine produces huge amounts of content on
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As I discussed in my recent blog Disrupt or be Disrupted, large corporates in all sectors increasingly need to be investing in innovation and becoming
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I’ll be honest, I hated it when every phone used to have a proprietary headphone connector back in the early 2000s. When phones such as
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I’m a technology advocate but I’m also a late adopter and for me the removal of the analogue output from the next iPhone signals the
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