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Lochaber no more, Sutherland no more, iPod no more 

Posted by Andrew Shephard on 8th September 2016

I’m a technology advocate but I’m also a late adopter and for me the removal of the analogue output from the next iPhone signals the end of an era.

iPhone evolved from iPod, one of the most influential devices on the distribution and consumption of music we’ve ever seen and, if you ever bothered to check, every iPhone produced to date will very simply replicate the functionality of an iPod with no fuss, configuration or hassle.

If it has charge, stick any old headphones in, double tap the home button and press play. If the device has music on, it will play. It doesn’t need any configuration info or a network – it’s an iPod, and that legacy continues until iPhone7.

Apple has forgotten that iPhone castoffs filter down to capture the next generation of users. When they struggle to connect ancillary kit they very quickly lose interest and move on to something more generic.

Lightning is nice, but the late adopter will probably stick with 3.5mm.


Andrew Shephard

Andrew’s engineering background and ‘fluff-free’ attitude combined with probably the broadest knowledge of technology installed in one PR brain ensures critical insight for Wildfire’s clients. He has driven campaigns for major forces in the semiconductor industry over 18 years including NEC Electronics, Sun Microelectronics and TSMC along with game-changing start-ups like Achronix and Nujira.