Skip to Main Content

News & Views

News and views from the Wildfire team

Search & Refine

Archive

View all
15th July 2016

Pokémon Go: The first 24 hours

“It’s here…” a Wildfire employee whispered on the morning of the 14th July – the day that will be forever remembered in history as the

Read more
admin Profile Image
Written by
admin
12th July 2016

Who said anything about wireless?

I spent two whole days in June at the Future of Wireless International Conference in London, organised by Cambridge Wireless – I learned a lot,

Read more
Andrew Shephard Profile Image
Written by
Andrew Shephard
28th June 2016

PR director of the future: tackling the new climate change reality

The recent Paris Agreement means that climate innovation is super high on the global agenda. We spoke to Angela Howarth, European head of communications at

Read more
Lorraine Jenkins Profile Image
Written by
Lorraine Jenkins
22nd June 2016

Does the PR industry have an identity crisis?

There has been a lot of valuable debate in the industry lately as to what skill-set, structure and services the PR agency of the future

Read more
Lorraine Jenkins Profile Image
Written by
Lorraine Jenkins
21st June 2016

PR Director of the Future: PR needs to be seen as an integral part of the business

David Harold, VP of Marketing Communications for Imagination Technologies has been at the forefront of PR and broader marketing communications for 25 years. In this

Read more
Andrew Hill Profile Image
Written by
Andrew Hill
16th June 2016

Brand-owned publications and impartial journalism — an oxymoron?

Earlier this month electronics distributor Arrow followed up its acquisition of the United Technical Publishing arm of Hearst Media and German publisher ICC Media back

Read more
Chris King Profile Image
Written by
Chris King
19th May 2016

Content marketing is dead. Long live PR and marketing!

Wildfire has just launched a shiny new website, the development of which involved thinking about how we set out our integrated service offering in a

Read more
Lorraine Jenkins Profile Image
Written by
Lorraine Jenkins
16th May 2016

Instagram scraps old logo for a new, ‘modern’ design

Last week, Instagram went the way of Uber and rebranded. It replaced its classic Polaroid camera symbol with a pink and purple and abstract version. Instagram

Read more
Ella Delancey Profile Image
Written by
Ella Delancey
13th May 2016

5 sex techs we should get buzzing about

Wildfire has a broad experience of consumer tech PR and, as we’re always on the look out for the coolest tech, we couldn’t help but

Read more
admin Profile Image
Written by
admin
12th May 2016

Want to start a career in PR? Here’s how to get your foot in the door

From carrying out a creative campaign programme, managing journalist relations to identifying new business opportunities, a good PR team is essential. Agencies are not just

Read more
Ella Delancey Profile Image
Written by
Ella Delancey
10th May 2016

Out with the old and in with the new

Wildfire’s financial year started on 1st May. This May is a particularly special one as it marks the five-year anniversary of EML and Wildfire PR

Read more
Paula Fifield Profile Image
Written by
Paula Fifield
4th May 2016

The good old days?

The past week has brought my old life back to haunt me. I was an in-house PR at British Home Stores (note the full name

Read more
Juliet Philip Profile Image
Written by
Juliet Philip