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4th March 2019

Three timeless lessons in creativity from #ContagiousLive

Last week I headed down to Contagious’ latest shindig to see the old-school adman legend, Dave Trott talk about why modern advertising sucks and where

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Alex Warren Profile Image
Written by
Alex Warren
25th February 2019

Is there still a future for developing countries using cryptocurrency?

Back when I was a teenager, I spent a few years living in a developing Caribbean country where public and financial services only sometimes worked.

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Mark Mukasa Profile Image
Written by
Mark Mukasa
19th February 2019

The four golden rules for managing multi-market content

Last month, the PRCA International Communicators Group hosted a panel on creating compelling content for multiple markets and we came away with some great learnings and

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Julia Portelly Profile Image
Written by
Julia Portelly
31st January 2019

Social media — it’s not all doom and gloom

Owning a smartphone is now the norm, whether you’re in school, halfway through your career or enjoying your retirement, and having access to the internet

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Fiona Todd Profile Image
Written by
Fiona Todd
18th January 2019

Be BOLD, brave and brilliant

What does the word ‘bold’ mean to you? It’s not a popular word as such, but it’s been growing on me for a few months

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Paula Fifield Profile Image
Written by
Paula Fifield
10th January 2019

Tech — love it or leave it?

CES is here once again, and the tech world is busy trying to show us, and eventually sell to us, those gizmos and apps that

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Juliet Philip Profile Image
Written by
Juliet Philip
9th January 2019

Why you’re getting your developer recruitment wrong

The stock of software developers has perhaps never been higher. Not only do the tech giants have an insatiable demand for their services, but ‘traditional’

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Ben Smith Profile Image
Written by
Ben Smith
3rd January 2019

Everything martech communicators need to know in 2019

From customer experience platforms to content management systems, AI-powered prediction tools to the latest advances in marketing automation, at Wildfire, we work closely with the

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Alex Warren Profile Image
Written by
Alex Warren
6th December 2018

Beyond counting sheep: how sleep tech can help you hit the hay

From lavender pillow sprays to blackout blinds, when it comes to getting a good night’s sleep, I’ve tried every lotion, potion and notion in the

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Samantha Browning Profile Image
Written by
Samantha Browning
3rd December 2018

Whose responsibility is it to fight fake news? Technologists or governments?

We’ve entered the post-truth era, where facts are only hearsay. Over the last few years, the dissemination of misinformation has become a cultural phenomenon. “Fake

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Ross Jones Profile Image
Written by
Ross Jones
29th November 2018

How to brief a PR agency

Over the past four years at Wildfire I’ve been lucky enough to be involved in a great number of new-business pitches. When I first got

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Sanjay Dove Profile Image
Written by
Sanjay Dove
25th November 2018

South-African based Skynamo hires Wildfire to deliver an integrated PR campaign for the UK market

Wildfire has been appointed by South-African based Skynamo to raise their company profile in the United Kingdom. The primary goal of the project is to

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Paula Fifield Profile Image
Written by
Paula Fifield