News and views from the Wildfire team
Last week I headed down to Contagious’ latest shindig to see the old-school adman legend, Dave Trott talk about why modern advertising sucks and where
Read moreBack when I was a teenager, I spent a few years living in a developing Caribbean country where public and financial services only sometimes worked.
Read moreLast month, the PRCA International Communicators Group hosted a panel on creating compelling content for multiple markets and we came away with some great learnings and
Read moreOwning a smartphone is now the norm, whether you’re in school, halfway through your career or enjoying your retirement, and having access to the internet
Read moreWhat does the word ‘bold’ mean to you? It’s not a popular word as such, but it’s been growing on me for a few months
Read moreCES is here once again, and the tech world is busy trying to show us, and eventually sell to us, those gizmos and apps that
Read moreThe stock of software developers has perhaps never been higher. Not only do the tech giants have an insatiable demand for their services, but ‘traditional’
Read moreFrom customer experience platforms to content management systems, AI-powered prediction tools to the latest advances in marketing automation, at Wildfire, we work closely with the
Read moreFrom lavender pillow sprays to blackout blinds, when it comes to getting a good night’s sleep, I’ve tried every lotion, potion and notion in the
Read moreWe’ve entered the post-truth era, where facts are only hearsay. Over the last few years, the dissemination of misinformation has become a cultural phenomenon. “Fake
Read moreOver the past four years at Wildfire I’ve been lucky enough to be involved in a great number of new-business pitches. When I first got
Read moreWildfire has been appointed by South-African based Skynamo to raise their company profile in the United Kingdom. The primary goal of the project is to
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