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News and views from the Wildfire team
Having been intimately involved with the last 3G spectrum auction, working with one of the prospective operators, I couldn’t miss the plans to liberalise the
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This week it has been a case of giving with one hand and taking back with the other regarding our health. First it was the
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There is a trend in PR that I’m not so wild about. The tendency to pay outside experts to validate pap research and, in turn,
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Shock horror, the front page of PR Week carried the story that some of the UK’s top ten agencies have been caught editing client’s profiles
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So the commercial aspects for YouTube become clear – I’d wondered how it would pay its way and now I get it. Ad breaks are
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I think one of the nicest statistics I have recently come across is the one I heard today. “Statistics show that the majority of people
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The death of Bill Deedes last week saw the passing of a colossus in the world of journalism, an icon to many who aspire to
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This is what I’d say to the chaps at Scooterman, if ever they were to ask my advice. In case you don’t regularly find yourself
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‘There are three kinds of lies: Lies, damned lies, and statistics.’ This well-known saying is part of a phrase attributed to Benjamin Disraeli and popularised
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Yesterday I watched the Oscar winning film ‘An Inconvenient Truth’ documenting Al Gore’s plight to educate the public about the severity of the climate crisis.
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