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2nd January 2018

Young people and tech — why we shouldn’t rush to judgement

New figures from the Office for National Statistics (ONS) have been released showing the latest numbers for how people are using the roughly 40 hours

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Ben Smith
6th September 2017

PR stunts: getting your message straight

As part of our latest labs experiment, we’ve looked at what makes an effective PR stunt. While it seems that more ‘traditional’ stunts are struggling

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PR Stunts
15th August 2017

PR stunts: are they losing their edge?

Let’s play a game — think of a ‘typical’ PR stunt. Now how many of you thought ‘creating the world’s biggest X’? How about a

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Best PR stunts
4th August 2017

Best PR stunts: can slim budgets still deliver big results?

Stand well back and put on your safety goggles for some more fresh data from Wildfire labs’ latest experiment… As we wrote last week, our

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Ben Smith